When you have been working in your industry for a number of years and perhaps you have your own business now, you amass a lot of information that new to the industry people want. In this way, you can become a successful business resource for moms. There are many working moms and those who want to start a business from home and they all are looking for information. You can be that source of information and enhance your own business profile doing so.
Just like with the huge corporations, customers and clients find you through your brand. This can be anything from your logo, blogs, videos, merchandise you sell or offer for free and much more. They are all designed to promote you to potential customers or clients and give off a professional feel. Brand authority is also about what type of content you are providing your customers with. If you give informational content like articles, blogs or videos, the quality of those content pieces must be eye-catching and like nothing else on the market.
Are you giving your customers value for their time or money? What information are you giving that no one else is? You also need to interact with those posting on your social media channels. This could mean posting new blogs or videos daily or weekly answering their questions, or simply answering their comments in the comment section.
Influence Your Niche
In order to be an influencer in your niche, you need to know everything that is going on in that niche at any given time. This means, keeping abreast of the latest developments, technologies, new techniques or products that are available. You can also connect to others in your niche that are influencers themselves and guest post or comment on their blogs or videos. It is a good idea to collaborate pieces and then post pieces that contain something a little different than the other one to encourage people checking you out.
If you have been in your industry for awhile, you might want to hold classes or conferences for others new to the industry or other experts to exchange ideas. When clients see you in person and get the chance to learn from you, you are increasing your brand authority and influencing your niche in new ways.
It's the quality of information and your willingness to interact with your customers and followers that will increase your chances of becoming an influencer in your industry. Your followers and customers are who will decide if you are someone others should pay attention to.